5 most searched male athletes in the world in 2023

The popularity of athletes today is intricately intertwined with the internet, particularly in terms of the number of internet searches they generate. In the digital age, fans and enthusiasts turn to search engines like Google to stay updated on their favourite athletes, teams and sporting events.

Athletes or sportspersons with a strong online presence, engaging social media profiles and remarkable performances often experience a surge in search queries. This is reflective of the profound impact of the internet on the sporting world and it allows athletes to connect with a global audience.

Without further ado, let's take a look at the five most searched male athletes in the world in 2023.

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#5 Virat Kohli - 68 million

India Cricket World Cup

Iconic batsman and former Indian cricket team captain Virat Kohli is one of the most popular and influential figures in the world of sports. His immense popularity transcends boundaries and the iconic batter has fans all across the globe.

Kohli is widely regarded as one of the all-time greats and through his exceptional batting prowess and unwavering commitment to his craft, he has amassed a massive following on social media. His name also consistently ranks among the most searched topics on the internet.

#4 LeBron James - 72.1 million

Lakers Nuggets Basketball

LeBron James is regarded as one of the GOATs of basketball. He enjoys huge popularity and it extends far beyond the confines of NBA. James blends unparalleled natural talent and versatility on the court and doubles up as a strong voice on social causes off the court.

He has used his influence and massive presence to champion various social causes and inspire positive change. Thanks to his dynamic and endearing personality, he has become a beloved figure worldwide.

#3 Lionel Messi - 104.4 million

MLS Miami Charlotte Soccer

Even at the age of 36, Lionel Messi continues to be one of the best footballers on the planet. He is one of the greatest footballers of all time and is one of the most recognizable faces on the planet.

Messi is a seven-time Ballon d'Or winner and currently plays for MLS side Inter Miami. His arrival in the USA has given a massive jolt to the football culture there. Messi is one of the most influential athletes in the world and is one of the most searched male athletes in the world today.

His name was searched a total of 104.4 million times in 2023.

#2 Neymar Jr. - 140.9 million

Uruguay Brazil Wcup 2026 Soccer

Neymar's status as one of the most popular athletes on the planet can be attributed to many factors. He is one of the most gifted footballers of the modern era and has a massive fan following by virtue of his performances.

Neymar's creativity and dazzling dribbling skills endeared him to football fans all over the world. His charismatic personality and flamboyant style resonate with fans of all ages. The Brazilian maverick is also active on social media and his online presence is huge.

He has also remained in the spotlight for very long, playing for clubs like Barcelona and Paris Saint-Germain during his prime years. Neymar also captains the Brazilian national team. His name has been searched a total of 140.9 million in 2023.

#1 Cristiano Ronaldo - 199.4 million

Bosnia Portugal Euro 2024 Soccer

Cristiano Ronaldo is one of the greatest footballers of all time. He is the most followed individual on social media at the moment. Ronaldo has an incredible 609 million followers on Instagram right now and his popularity on social media is unmatched.

Despite being 38 years of age, Ronaldo continues to perform at a very high level and his influence on the beautiful game is unmatched. His move to the Saudi Pro League in January earlier this year paved the way for a mass exodus to the Middle East in the summer.

Ronaldo is unsurprisingly the most searched male athlete in the world in 2023. The Real Madrid and Manchester United legend's name has been searched a total of 199.4 million this year.