5 things Jose Mourinho and Manchester United must do to make themselves title challengers again

Focus more on football than commercial deals

The number of trophies won might have fallen down but the toll of sponsors keep rising

Over the last few years, Manchester United have signed more commercial deals than they have won trophies. They have basically sold the right of everything to anyone who paid a lot of money.

It seemed like the emphasis on making money was more. There is a ‘global spirit’ partner, an ‘offcial diesel engine’ partner, a ‘savoury stick’ partner, a ‘timekeeper’ partner, an ‘official beer,’ an ‘official wine’ partner…and so on.

This is not even half of the number of commercial partners they have—a number which totals to a staggering 70. Ever since Sir Alex Ferguson departed, the number of trophies won might have fallen down but the toll of sponsors keep rising.

Signing deals isn’t a bad thing, but it feels like the focus has somewhat shifted to a more Real Madrid style of managing the club and it is for this reason that they should...