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4. Aston Villa 'get a text', 2018
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Love Island is a famous reality show in the United Kingdom which gathers a large TV audience. The show consists of a group of men and women participate in a series of tasks with a partner that they keep swapping until they meet the love of their life.
In 2018, Aston Villa tried to cash in on the popularity of the reality TV show as they made a transfer video on the same lines. Announcing the signing of Andre Moreira on a season-long spell from Atletico Madrid, the Premier League club showed a bunch of people hanging out near a swimming pool and someone received a text. The video played on the segment of the show when a contestant receives a text.
The contents of this particular text were apparently so delightful to the people in the video could not contain their excitement - it was just the club saying that Moreira had been announced. The 20-second clip was a disaster which "embarrassed" some Villa fans. The use of hashtags such as #SozForKeepingYallHanging did not help their cause.
