# 6 Charisma
The United-Arsenal rivalry, which dominated much of the late 90s and early noughties Premier League, brought in an entirely new wave of fans from different parts of the world onto the Premier League bandwagon. The presence of players like Beckham, Roy Keane, Henry, Patrick Vieira and the likes on each side created a cult following that has refused to die down even in South Asia, Africa and South America.
The presence of such charismatic players, engaging in weekly battle for supremacy, was a big bonus to the Premier League, which only boomed financially after the turn of the century with increases in television revenue. This, above all, differentiates the Premier League as superior to the rest of Europe’s leagues.