#4 Atletico Madrid
In December 2016 Atletico Madrid unveiled their new club logo at an event that also coincided with the announcement of their new stadium’s name. The La Liga club is set to leave the Vicente Calderon and move into the newly built 67,000-capacity stadium called the Wanda Metropolitano at the start of the 2017-18 campaign and chose the occasion to also reveal their new badge.
A roundish version of the old crest, creators of the design, international agency Vasava claimed it was a tribute to the side’s very first logo. Designed to symbolise the team’s traditional values while looking to the future, the revamped look had the support of captain Gabi Fernandez and manager Diego Simeone but it did not go down well with fans.
"In the world, such change is always happening," the Argentine said. "We have seen many clubs in the past in the same situation. When there are changes there will always be people who like it and people who don't.”
While many fans took issue with the change in orientation of the bear trying to climb the cherry tree, there were others who were displeased about not being consulted. With a round arch on the top, the new crest is a darker and magnified version of the old.