#2 Manchester City
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The blue side of Manchester is still very much a work-in-progress since it was acquired by Sheikh Mahmoud and in that vein, the club unveiled a new crest on Boxing Day in 2015 ahead of their clash with Sunderland. After an entire month of consulting with fans and providing them with lectures on the crest’s history, Manchester City have reverted to a design similar to their crest of the 1970s.
After gathering detailed information from supporters about how they wanted the crest to change, the new design was unveiled to be markedly different from the previous. Enclosed within a circle, the new design dispensed with the bird and incorporated '1894' the year of their formation. However, the removal of the words ‘Football Club’ did not go down well with fans.
Supporters saw it as a departure from their identity as a football team and interpreted it as a move towards a homogenised franchise along with the Sheikh’s other football interests around the world. The change in design also coincided with a change in Twitter handles when they went from @MCFC to @ManCity and a change in their web address from mcfc.co.uk to mancity.com.
