7 reasons for the decay at Manchester United 

#6 The Glazers

The close-knit Glazer family doesn't care about the fan's opinion, just money

While the other club owners are pumping in petroleum dollars, the Glazers are scooping the money out of the club's profits to pay off their debts. The fans will happily nab club merchandise if they associate it with success.

The colours, the font, the number on the back - it has to mean something, stand for something, otherwise it is just an overpriced article of polyester, mass-produced in the Far East to maintain the illusion of brand equity on the London and New York stock exchange. Unfortunately, the club is being leached by the Glazers and bleached of its identity.

They are displaying remorseless tendencies. They are okay with the status quo and there doesn't seem to be buyout possibility. Even if so, to hope for a benevolent, untainted new owner with a clear vision is too much to ask for. The fall of any great brand starts with the inability to cope with change. United need to be careful about this.