It was the 2010/11 season that pretty much sunk Arshavin’s Arsenal hero status. Arsenal made a sluggish start to the season, not least because Wenger was cautiously resting World Cup finalists Cesc Fabregas and Robin van Persie. In the absence of the star duo, there was more emphasis on Arshavin to step up and be the star, but he couldn’t do it. His frustrating misses, bad passes in good areas and more so than anything, questionable work ethic were no longer being overlooked as lovable eccentricities. Arsenal were out of the title race by October after four losses and Arshavin hadn’t stepped up. The pattern of getting substituted took on almost comical proportions. A seemingly always unfit-looking Arshavin was substituted on or off in almost every game. In 36 starts in all competitions, he was substituted off 27 times. On top of this, he also came off the bench 16 times.
In other words, Arsene Wenger wanted him to succeed, could see his talents, but he wasn’t delivering. Arsenal fans grew weary of his perceived lack of effort and off-field distractions. He couldn’t produce consistently. His penultimate season summed up his ridiculous association with the bench. In 19 league games, he came off the bench 11 times and was brought off in seven of his eight starts. He wasn’t producing but Wenger kept giving him chances to. Eventually he was packed off back to Russia.
Andrei Arshavin’s time at Arsenal was defined by his start. If he’d played those first few months as he did the rest of his Arsenal career he’d have been written off after two years. He lived on those early glories and got chance after chance to repeat them, but he couldn’t. He ended up spending more time coming on to or off the bench than he did producing on the field. A lost talent? Or a three month wonder who arrived at right time to become a hero all too quickly?