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English giants Arsenal has announced BT sport as their official partner in a deal which will see the broadcasters promote the extensive offering of football matches through Arsenal’s digital channel across United Kingdom.
“We are delighted to welcome BT Sport to the Club as an Official Partner. In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage,” said Arsenal’s Director of Global Partnerships and Business Strategy, Vinai Venkatesham.
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BT sports will also be able to access the team’s first team players and staff and create exclusive content for their Barclays Premier League coverage.
BT’s marketing director David James also shared that they are pleased with the deal.
“We are very pleased to become an official partner of Arsenal Football Club. We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that,” he said.
