#2 Isco (Rank 12)
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Wait! Before all you Isco fans get your pitchforks out to completely annihilate me for including him on this list, you should know that Toni Kroos was ranked below the talented Spaniard. No one is denying that Isco deserved to be included in the 30-man Ballon d'Or, but being ranked above the likes of Toni Kroos, Paulo Dybala and Kevin De Brune, is slightly surprising.
After struggling to break into the team during the initial part of the season, Isco soon established himself as one of the main creative influences in the side. Picking out incisive through balls and scoring important goals, Isco played a crucial role in Madrid's 2016/17 Champions League and League double.
However, this season he has dropped off the pace pretty alarmingly, struggling to make much of an impact and looking jaded. While Isco was certainly among the best players in the world, the likes of Kroos, Marcelo and Dybala were arguably better than him in 2017.
Also read: 10 players who could have won Ballon d'Or if Messi and Ronaldo did not exist