Football isn’t exactly the most popular sport in the United States of America. Yes, they do have a team taking part in the World Cup, but “soccer” isn’t exactly their number one sport compared to American football, baseball or NASCAR racing.
So how do you get them to take notice of a once-in-four-years football extravaganza?
Enter Brazilian supermodel Adriana Lima. *sharp intake of breath*
With the help of Korean automobile company KIA, she goes around America showing American sports fans what real football is as KIA urges everyone to be football fans for the next one month.
In the first video, she is seen showing some American football players what real football is.
She then turns up at a house where a group of fans are watching a game of baseball and proceeds to transform the sports den into one that is football themed, getting rid of furniture and decor – even going as far as to remove their shirts and replace them with footbal jerseys.
In the third video, she turns up at a bar where the regulars are watching some NASCAR and proceeds to change the channel to a football game while the customers stare at her open mouthed in disbelief.
All in all, a great way to turn their attention to the greatest and most popular sporting tournament in the world – the FIFA World Cup!