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#4 Roger Federer
Nationality: Swiss
Trending
Earnings: $64 Million
Salary/Winnings: $6 Million
Endorsements: $58 Million
Major Endorsement deals: Barilla, Nike, Wilson, Credit Suisse, Mercedes, Rolex, Lindt, Jura, Moet & Chandon, Sunrise, NetJets
A knee-injury in early 2016 seemed to have put to end arguably the greatest career men's tennis has seen, but Roger Federer didn't become the champion he is by folding up when the going gets tough. His rip-roaring comeback in 2017, winning 2 Grand Slams proved that the word "arguably" in "he is arguably the greatest of all time" was the most superfluous usage of that term ever.
His most recent brand deal - a five year deal with Barilla, a pasta brand, worth $40 million - showed that his brand equity has never been quite this high.
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