East Bengal club is going to do another first, which no other football club in the country has done so far. The club has decided to procure a luxury bus for its players and officials to ferry them to and fro from the match venues, training sessions in and around Kolkata.
The bus will be unveiled with appropriate clubs colour and logo before the start of the new season which will serve as the moving glory for the club. The bus is expected to arrive before the Calcutta Football League begins on August 19.
The bus in the club colour and logo is certain to add to the club’s brand value and image. It will also draw attention amongst the public and help in their own promotions whenever the bus whizz pass the streets of Kolkata.