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Dubai-based Emirates Airlines will be the new shirt sponsor of Spanish giants Real Madrid from the 2013/14 season onwards for five years replacing bwin on the front of the Los Blancos chest.
Real Madrid and Emirates unveiled the new sponsorship deal between the two parties in the Directors’ Box at the Santiago Bernabeu Stadium yesterday.
Real Madrid president Florentino Perez said: “Today we are in our stadium and from here we will work to reinvigorate and realise the dreams of the fans and supporters, who truly control Real Madrid’s destiny. For two years this has been the home of Emirates. We want a strong Real Madrid and part of that comes through alliances with large companies. Today we are making this alliance with the world’s most important airline and it is an alliance for the present and for the future. Emirates become Real Madrid’s new main sponsor. Two global brands and two leading organisations. This is one of the club’s most important decisions. It is an honour to link the Emirates name to Real Madrid’s because they are a perfect partner and ally and we are both in the permanent search of victory.”
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Real Madrid are considered the most successful club in Spanish football having won a record 32 La Liga titles, 18 Copa del Rey Cups, eight Spanish Super Cups, a record nine UEFA Champions Leagues, two UEFA Cups, one UEFA Supercup and three Intercontinental Cups.
H.H. Sheikh Ahmed bin Saeed Al Maktoum said: “This is the most successful team in the world and we will continue to support it. This new alliance will benefit the Real Madrid fans and we would like the team to come to Dubai because there are many fans there who want to see the best players in the world. In January, the Dubai Football Challenge will take place and we want the Real Madrid to take part in it. Sport has the ability to unite people and to share experiences.”
Emirates’ football sponsorship portfolio also includes a number of high-profile teams and events including world governing body FIFA, the Asian Football Confederation, Arsenal FC, AC Milan, FC Paris Saint-Germain, Hamburger SV, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup, and Zain Saudi Professional League.
