How the Chelsea crest has evolved over the years

#2 The Cipher (1952-1953)

The Cipher style logo.

Enter Ted Drake, a former star player turned coach. He did not try to hide his opinion about the general public outlook of the Pensioner crest and nickname and he instigated a change in the design to keep up with the modernization of the club.

The new design was still under the works and hence a stop gap logo was used for one year during the 1952-53 season.

The new logo had the initials of the club intertwined in a cipher style. It was from this crest that a new nickname "The Blues" originated. This logo hasn't featured on the players' jerseys too and it was only used for match day programmes like the previous one.

Though they finished 19th in a 22-club league that season, this was a beginning of great things to come at the club. And with a ruthless manager in Ted Drake, the change in the logo was a small step in the bigger aim of changing the face of a club at the brink of modernization and the eventual success.