FA extends partnership with Poeticgem

A fan of England’s national football team kissing the crest

The Football Association (FA) has renewed its partnership with clothing company Poeticgem which will see the company produce apparel lines carrying the official branding of the national team.

The company will also be able to produce apparels with the three lions crest and hopes to create products for men, women and children.

Poeticgem executive director Elliott Matthews said that the deal will help both adults and children to supports their national team.

“England football is a huge brand, and this rights extension allows us to add products that will help both adults and kids support their national team. With the World Cup at the forefront of every fan’s mind these new lines will have huge appeal at retail as people get behind England in the lead up to the tournament,” he said.