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Pune:
Digital is the future and the Rajesh Wadhawan Group and Hrithik Roshan co-owned Indian Super League team FC Pune City thinks no different. The club is giving their fans another reason to rejoice announcing the launch of their official website www.fcpunecity.com today.
The website is designed to keep fans abreast with club’s each and every initiative. From new player signings to training sessions, from merchandise to ticketing, from social media to traditional media, fans can name it and will have it on this unique platform painted in FC Pune City’s traditional orange and purple colours.
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It is designed in a way that it adjusts to the user’s device and platform and its creation incorporates feedback from the club’s fans at the research and testing stages. Club’s CEO Mr. Gaurav Modwel explained that the new website will further add to the experience of every football fan in the city and around the world to know more about their favourite team, their players and their club’s initiative.
“Digital media is more important than ever to every stakeholder in the game, and this new platform will have all the content that will serve fans globally, locally and personally too,” explained Mr. Modwel.
One the USPs of this website is that it has an app to create a social media merchandise. Yes, fans can design their own merchandise online and then share it on social media. All one has to do is select their favourite FC Pune City merchandise, type in their name and the app allows the user to share the newly created personalized merchandise it on their social networks.
FC Pune City Goals will help the fans earn points that they can redeem later
Besides, it also has a separate section for clubs unique fan loyalty program called FC Pune City Goals. FC Pune City Goals are points that the club distributes to its supporters as and when they extend their support to the team across all media platforms.
To earn the goals, a user needs to first sign-up via Facebook or Twitter and engage with us through various social platforms and mediums. Once the supporter engages with the club, he/she instantly gets Pune City Goals to expand.
“Our design teams have created the website that is action-filled, intuitive and fast. The idea is to give fans most of all the ways in which they can consume the clubs’ initiatives and the sport,” further explained Mr. Modwel.
Club co-owner Hrithik Roshan also was pretty impressed with the first look. “Our official website has exciting content ranging from videos, statistics, images to videos from training sessions to ISL and beyond. Its like a one-stop shop for fans to know anything about their club,” said Hrithik.
