Florentino Perez: The malevolent mastermind.

2015- present

Zinedine Zidane Announced As New Real Madrid Manager

The incoming new manager Rafa Benitez was also sacked after a poor string of results and Zinedine Zidane was entrusted with the job. Zidane united the team and made full of the resources at his disposal leading Real Madrid to three consecutive UCL titles. During Zidane's tenure, Perez changed his transfer policies. Perez was keen on signing players for the future after securing the present and dropped the idea of signing established players in such an inflated market. His idea was to sign promising players and promote players from Castilla. During this phase, Real Madrid went on to sign Marco Asensio, Vallejo, Rodrigo, Mariano, Andriy Lunin, Vinicius Jr, Odriozola, Theo and Ceballos meanwhile promoting Franco Valverde, Achraf Hakimi, Reguilón, Marcos Llorente and Luca Zidane. Perez gave up the chance of signing Kylian Mbappe just to maintain the team's wage structure and prevent dressing room unrest. Learning from his previous mistakes Perez reduced his interference in team management. The club changed its policy and sent their young players out on loan in search of the first-team experience only to mature enough and make their way into the squad some day.

Perez being a shrewd businessman always made a profit on his sales with the likes of Mesut, Di Maria, Danilo, Alvaro Morata, Higuain, James and Cristiano Ronaldo.

Cristiano Ronaldo's transfer to Juventus was the most dramatic since no one came out in public to clarify the circumstances under which it happened but it is believed that it was due to a rift between Perez and Ronaldo. Ronaldo was unhappy with the support he got from Madrid in dealing with his tax issues and also had his pay rise demand rejected which led to further tiff. For Perez, even this was an excellent business as he had received £105 million for a 33-year-old.

Perez has had his highs and lows during his time as the president but he has been learning from his past mistakes to bring Real Madrid C.F back to where it belongs. Using all means necessary, both by flattery and by force, Florentino Pérez has become the undisputed ruler of one of the largest, most powerful football clubs in the world. When his personal influence hasn't cut it, Florentino hasn't hesitated to use his money. In the end, all of his rivals have either sided with him or have been sidelined.

Perez summed it all up himself when he said: "I am powerful in as much as I am president of Real Madrid".