Football icon Lionel Messi joins WeChat's user base

Lionel Messi

WeChat, a leading mobile social communication application, today announced that it has surpassed the 70 million international registered user accounts milestone, demonstrating its global popularity.To further boost its strong growth momentum, WeChat was unveiled a new global campaign featuring football superstar Lionel Messi, who joins a glittering cast of musicians, artists, fashion icons and VIPs, to share their WeChat experience with fans and followers.

As part of the new global initiative, fans can follow Messi’s official WeChat account, WeChat ID: MessiOfficial, which will include videos, voice messages and photos from Messi.

In addition, a global TV commercial with his WeChat experience is launched today. The commercial features WeChat’s latest slogan “We Love, We Share, WeChat” and showcases how Messi connects to people he cares for and loves on WeChat.

Whether they seek to create text message, share moments, or engage in live audio and video, WeChat allows its users to enjoy all these features in one innovative app, for free.

“We are thrilled to have reached the 70 million registered user accounts mark in such a short space of time. We are listening to our users’ needs and delivering an application that keeps them connected through voice, video, and sharing of pictures and important moments.” said Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app.

“As a football superstar and a WeChat user, Lionel is an ideal personality to help us continue to raise awareness and communicate the benefits of WeChat. We are excited to be working with Lionel to bring WeChat to people who value the intimate connections with those closest to their hearts.” added Yeung.