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21st Century Fox has agreed a deal with German Bundesliga to broadcast the league for hundreds of millions of fans across North America, South America, Europe, and Asia from the 2015-2016 season.
As a part of the deal all Bundesliga, the DFL Super cup and the Bundesliga relegation playoff matches will be broadcasted in 80 countries including United States, Canada, Brazil, China, Indonesia and Japan.
“Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world. We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe,” said James Murdoch, Deputy COO of 21st Century Fox.
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Christian Seifert, CEO of DFL Deutsche Fussball Liga added that the league has evolved as one of the top international sports media property.
“These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property. 21st Century Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years,” he said.
