How transfer deals actually work - 5 transfer myths busted

What if clubs start manufacturing their own shirts?

Clubs do not have the necessary resources to manufacture, ship and sell shirts worldwide

Now, you may wonder why clubs do not manufacture their own shirts and keep all the profits for themselves? It sounds easy – manufacture and sell. That’s easier said than done. Clubs don’t have the global distribution network to manufacture, ship and sell thousands of shirts every year.

They don’t have the same resources as Adidas and Nike. Why? Because they are football clubs and not kit manufacturers. To understand it better – Nike has earned almost £7 billion in just 3 months (March-May 2017), more than what Chelsea have earned in their 112-year history.

Many clubs even outsource logistics to their online shops, which is a very small operation when compared to manufacturing, distributing and marketing kits on a global scale.