Is Arsenal bullied by the media?

SOCIAL MEDIA PRESENCE

Real Madrid, Barca, Man United, have bigger social media followings than Arsenal.

However, amongst English clubs at least, Arsenal tends to havethe most active and jittery social media following. It may be because Arsenal cornered some of the market in this case, given amongst major English clubs, it was on Twitter since 2009. However, due to this, and due to the profit motive of the media, they often make narratives to try and rile Gooners up. But the real reason is that it makes them money. For every post they make, they gain Adsense revenue, or money from affiliates, or get their sites higher in the SEO rankings. Or they merely just meet their stated quota of social media engagement.

Either way, they do it because of how Gooners behave online, and for their own reasons. Well, media houses don’t exist for charity….

The continual narrative then merely sustains the revenue drive. It’s not “personal”. It’s not as if they’re all run by Tottenham fans, or other enemies of Arsenal. It’s because they need revenue to survive, and Arsenal is an easy target.