ISL Logos: Meaning and symbolism behind the Logos of each ISL team

NCFL
Delhi have changed their logo for the second ISL season

#3 Pune City FC

Fort shaped logo of FC Pune City pays tribute to Chhatrapati Shivaji.

This logo is designed by Mumbai-based Activ Eight Dimensions. Being a Pune based club, they looked at local/historical visual depictions that would blend with their philosophy. The fort shaped logo pays tribute to the legendary Chhatrapati Shivaji, the great Maratha warrior, who was a master at building forts and defence strategy.

Pune served as his military base and coincidentally his battle ploys resembled the attack and defence strategies used in football. Shivaji and his army were also famed for their horse riding skills during battle, which has also featured on the logo.

The flag on top of the fort in the logo conveyed victory, while the colour orange – a Shivaji associated colour, combined with the colour purple, the colour of the Fiorentina Club, Italy with whom the club has tied up. The lily, below the football, is the official symbol of the city fo Florence, where the club Fiorentina is based, which blends seamlessly into the logo. The motif – Passion, Honour, Glory represents the vision of the club and its motto.

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Edited by Staff Editor
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