Real Madrid are close to spending 300 million euros on the signings of Rodrygo, Éder Militão, Eden Hazard, Luka Jović and Ferland Mendy in a bid to rebuild a squad that has suffered its worst season in over a decade.
If nothing else, these signings prove just how seriously the Bernabéu bosses take failure and the extent to which they can go in order to ensure at least one major trophy each season.
To put things into perspective, their fiercest rivals haven't been any quieter. Barcelona FC has been pretty active in the transfer window with the impending arrival of Frenkie de Jong and the purported arrival of Antoine Griezmann.
What holds true for Real Madrid, holds true for any club. When you have players that are surplus to your requirements, some players will inevitably move out.
No matter what the Real Madrid roster looks like at the start of pre-season, Zinedine Zidane has a Herculean task of dislodging Barcelona from the throne of Spain. And there is no way he'll come even close to doing that until and unless he adopts his strategy to the ever changing demands of the game.
Counter-attacking football is attractive, but it is losing its potency with each passing season. Creative mid-field plays and defense-splitting passes have become the norm of the day.
Given that, the only creativity that Zidane has at his disposal in the middle of the park comes from Luka Modrić. Toni Kroos may have an impeccable passing accuracy, but he doesn't offer much going forward. Casemiro's physicality is second to none on his day, but his role stays limited to that of a central defensive mid-fielder.
Isco could act as a potent midfield partner to control the pace of the play along with Modric, but his future at Real Madrid is in doubt given his drop in form last season and the arrival of Eden Hazard. Speaking of Hazard, it'll be interesting to see how and where he is utilized.
Hazard really is a "Galáctico" level signing for Madrid. He can create plays, assist and score goals. He is the complete package.
Hazard could be absolutely devastating going forward if he could get some credible back-up from the mid-field. For now, Modric is more than good enough for that task, but he isn't getting any younger.
Brahim Diaz is yet to prove his worth and Federico Valverde and Marcos Llorente are nowhere near Modric in terms of either skill or experience.
Los Blancos are in desperate need of an experienced mid-fielder. Many have flung rumors of Paul Pogba as a potential solution to Madrid's mid-field woes. Some are talking about Christian Eriksen.
For now though, the Bernabéu faithful can relax. Perez means some serious business this summer. The transfer season is miles from getting over, and given the pace with which the Madrid hierarchy is conducting business, it wouldn't be an overstatement to say that the influx has just begun.