#4 They still made profit
On first read, seeing that Atletico Madrid bought eight new players, but sold only six, with the rest either leaving on loan or for free raises alarm bells that the club must have operated at a loss in the transfer market. However, a deeper inquiry at the situation reveals that the reverse is actually the case.
Joao Felix (€126m) accounted for the bulk of their expenditure, while Marcos Llorente (€30m), Mario Hermoso (€25m), Felipe (€20m), Renan Lodi (€20m) and Ivan Saponjic (€500th) all arrived for more modest sums for a grand total of €243.5m on player purchases in the ongoing transfer window.
By contrast, Antoine Griezmann (€120m), Lucas Hernandez (€80), Rodri (€70m), Gelson Martins (€30m) Luciano Vietto (€7.5m) and Bernard Mensah (€3.6m) all departed for the combined sum of €311.1m, giving Los Rojiblancos a net spend of €67.6m.
That figure represents the profit made so far, barring any other purchases or departures and this is undeniably good business by Atletico Madrid. Football is big business and like all other business ventures, the endgame is profit.
While the inner working of Financial Fair Play and its breach might still be cryptic to most football fans, this writer included, it is safe to say that Atletico are well positioned having posted a profit so far in the window and this is not something any other top club in Europe can boast of at the moment.