Manchester United hit the $3 billion mark a few days ago, thus making it the most valuable club in the world, in any sport. The sporting world has gone into a tizzy wondering how it could have been possible. The main reason for this financial success is the use of sponsors all over the world, with players endorsing many brands, and the club itself promoting a few, notably AON. United’s sponsorship deals are region-specific, using their star players as brand ambassadors to reach out to audiences from Mexico to South East Asia, thanks to the marketable image of international stars such as Javier Hernandez (Mexico) and Shinji Kagawa (Japan), among others. Here is a complete list of sponsors, as displayed on the official Manchester United website.
AONPrincipal sponsor of Manchester United – £20m a year.
DHLOfficial logistics partner of Manchester United – £10m.
NIKEOfficial kit supplier of Manchester United – £25.4m.
CHEVROLETOfficial automotive partner of Manchester United – £12m.
SINGHAOfficial beer of Manchester United – £2m.
THOMAS COOKOfficial travel partner of Manchester United – £1.3m.
BWINOfficial online gaming and betting partner of Manchester United – £2.4m.
CASILLERO DEL DIABLOOfficial wine partner of Manchester United – £2m.
HUBLOTOfficial timekeeper of Manchester United – £4m.
The below are all worth approximately £1m – £2m.
SMIRNOFFOfficial responsible drinking partner of Manchester United.
TOSHIBA MEDICAL SYSTEMSOfficial medical systems partner of Manchester United.
STCOfficial integrated telecommunications partner of Manchester United for Saudi Arabia.
PCCWOfficial integrated telecommunications partner of Manchester United in Hong Kong.
TURKISH AIRLINESOfficial airline partner.
EPSONOfficial office equipment partner of Manchester United.
MISTER POTATOOfficial savoury snack partner of Manchester United.
YANMAROfficial global partner.
TMOfficial integrated telecommunications partner of Manchester United in Malaysia.
GLOBACOMOfficial integrated telecommunications partner of Manchester United for Nigeria, Ghana, Republic of Benin.
VIVA KUWAITOfficial integrated telecommunications partner of Manchester United in Kuwait.
MTNOfficial integrated telecoms partner of Manchester United for South Africa / Zambia / Rwanda / Uganda / Swaziland / Botswana.
AIRTELOfficial telecommunications partner of Manchester United in India / Sri Lanka / Seychelles / Bangladesh.
ZONGOfficial telecommunications partner of Manchester United in Pakistan.
GLOBULOfficial telecommunications partner of Manchester United in Bulgaria.
MAMEEOfficial noodles partner of Manchester United for Asia, Oceania and Middle East.
VIVAOfficial integrated telecommunications partner of Manchester United in Bahrain.
TURK TELEKOMOfficial integrated telecommunications partner of Manchester United in Turkey.
A.P. HONDAOfficial motorcycle partner of Manchester United in Thailand.
AIRTEL AFRICAOfficial telecoms partner in Burkina Faso, Chad, DR Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Sierra Leone, Tanzania and Congo-Brazzaville.
BEELINEOfficial telecommunications partner of Manchester United in Vietnam, Cambodia and Laos.
BAKCELLOfficial telecommunications and broadcast partner of Manchester United for Azerbaijan.
KAGOMEOfficial soft drink partner of Manchester United for Japan.
WAHAHAOfficial soft drink partner of Manchester United for China.
PT MULTISTRADAOfficial tyre partner of Manchester United.
KANSAIOfficial paint partner of Manchester United.
Phew! It’s quite a list here. This just goes to prove that on-field success does reflect on the fortunes of a club.