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Liverpool FC has announced a new three-year partnership with Electronic Arts Inc that will make EA SPORTS the club’s official football video gaming partner from the start of the 2013-14 Barclays Premier League season.
Billy Hogan, chief commercial officer at Liverpool, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the club closer to our fans in innovative new ways.”
Jamie McKinlay, VP marketing at EA SPORTS, added: “We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14. We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”
According to the club’s official website, EA SPORTS has captured 360 degree 3D digital head scan images of the Liverpool team, ensuring stunning accurate visuals of players including Steven Gerrard, Daniel Sturridge and Philippe Coutinho, which will be featured in FIFA 14 when it releases on September 27.
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