A look at English clubs that have changed their logo for the upcoming campaign

Sheffield Wednesday:

The new Sheffield Wednesday crest was chosen by owner Dejphon Chansiri and is identical to the original crest used way back in the 50s. It includes the White Rose of York as a tribute to their home county of Yorkshire. In addition, the club’s Latin motto 'Consilio et Animis' which translates to 'By Wisdom and Courage' was also included.

Glenn Loovens, club captain was delighted with the additions, saying "This is such an exciting time to be part of Sheffield Wednesday. As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era."

Old

Sheffield Wednesday’s Ozzie the Owl logo

New

The new crest includes the Sheffield motto