Manchester City launches websites in ten new international languages

English Premier League football club, Manchester City, has launched ten new international language websites. The club has expanded its global reach by launching websites in new languages thus creating the broadest multilingual website offering in football.

The website allows supporters from more than 160 countries to access the clubs content in their own language. This felicitates the club’s growing fan base worldwide. Depending on their global location, fans will be redirected to websites of their native language.

With this new website, Manchester City can reach 80% of the world’s internet population.

Talking about the recent announcement, Manchester City CEO, Ferran Soriano, said: “Manchester City’s popularity and global fan base is growing at a fast pace. We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”

Diego Gigliani, Director of Marketing, Media & Fan Development for City, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”

The ten new languages added are – Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.