Bayern Munich (€2.552b)
Season 2017/18 has been a bitter-sweet campaign for German champions Bayern Munich. Following a disappointing start to the season, they were the top contenders for clinching a treble before being shown the doorway in the Champions League by Real Madrid. They could only salvage a league title in this term, followed by a disappointing DfB Pokal final loss to Eintracht Frankfurt.
Bayern Munich's value has added up to €2.552 billion. according to KPMG's five-metric formula. The Bavarians have increased their EV by 4% in comparison to 2017.
In seasons 2015-16 and 2016-17, Bayern won 2 league titles, a DfB Pokal cup and a DfB Pokal Supercup. However, their semi-final defeats in the Champions League in both the seasons has taken a heavy toll on their broadcasting revenues. However, the club is expecting to see a substantial increase in that department after the new domestic Bundesliga TV deal became effective in season 2017-18.
Bayern Munich's social media figures are as follows:
Facebook - 45.9 million
Twitter - 6.1 million
Instagram - 12.3 million
Bayern's total fan base on the Internet adds up to 64.3 million. The club has shown an increase of 9% in their fan-following, gaining 5.4 million unique followers in the process.
Their acquisition of James Rodriguez from Real Madrid on loan seems to have played a crucial part in increasing their fan base on the Internet. James Rodriguez is the only Bayern Munich player in the top 20 most-followed players on social media, ranking fourth with a fan-following of 85.3 million on all three platforms.