6. Southampton
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Surprise! Surprise! Another season is just around the corner and a third club has released a red and white vertical striped kit. But their new sponsors Under Amour changed things up a little with a striking white panel on the front of the jersey. The twisted loop around the Virgin logo adds a nice touch to the whole ensemble.
To the more keen observer, don’t miss out on the red and white trimming along the side of black shorts.
The away kit is thankfully different from the home kit and likely to be more appealing to fans looking to buy the new season’s strips. It’s a predominantly black kit with a grey panel above the chest similar to their home kit and grey trimming on the sleeves.
5. Chelsea
After a horrible title defense, Chelsea must be keen on leaving last season behind and they have started doing so with new strips that fans have never seen the likes of before. In their last year with Adidas, Chelsea have broken away from the mould of earlier home kits and gone with something new.
While the solid blue Chelsea colours remain the same, there are now rampant lions displayed all over the front of the shirt. While it isn’t outright ugly, the jersey will take some getting used to for fans. The away kit is vastly different from the home. The kit is in an unusual fabric, mélange with alternate grey and black stripes with luminous yellow trimming and a two-colour crest in a similar colour combination.
Chelsea unveiled their third kit too which is perhaps the most similar to last season's strips – an all white kit with Chelsea blue trimming on the neck and sleeves.
