Stoke City have decided to offer free coach travel to all their supporters for their Premier League away games in the upcoming season.
It is the first time a football club, in England’s top four divisions, has taken such an initiative for an entire campaign.
The club’s Chief Executive Tony Scholes said: “As a club we are conscious that following football can be an expensive business, especially at a time when so many people are feeling the squeeze financially.
“We work hard to try and provide our supporters with value for money which is why we have not increased our ticket prices since being promoted to the Premier League in 2008.
“However, we realise how expensive following the club away from home can be for supporters and we’re delighted to be able to offer free coach travel and hope it encourages more of them to give us their fantastic backing away from home.”
Source: FC Business