Sunderland agrees deal with Tanzania

Sunderland

Premier League club Sunderland has signed a partnership with African nation Tanzania, which will see the country become the club’s Official Destination Partner.

“The club is delighted to further strengthen our links with Tanzania with this exciting new partnership. We are very much looking forward to working with the people of Tanzania to promote their beautiful country to a wider audience and to also support the development of its football infrastructure,” said Margaret Byrne, Sunderland AFC Chief Executive.

The country, which is known for the most stunning natural wonders of the world, including the Serengeti, Mount Kilimanjaro will make use of the club’s global reach to promote the country as a tourist destination.

Dr. Aloyce Nzuki, Managing Director of Tanzanian tourism board, said that he was pleased with the deal and is sure that it will help the country grow as a tourist destination.

“The Tanzanian Tourist Board is pleased to be working in partnership with Sunderland AFC, a club with a growing reputation in Africa. We recognize the power of the Barclays Premier League in terms of global reach and aim to utilize this passion to showcase Tanzania and what we have to offer,” he said.

This is the second time the club is reaching out its reach to the African continent after it became the first club in the world to form a partnership with the Nelson Mandela Foundation last season.