Sunderland announce new shirt sponsor

The Premier League club Sunderland A.F.C. has announced their partnership with the BFS Group Limited who will be the club’s principal partners from next season. As a part of the deal, the BFS Group replaces Invest in Africa – a non-profit organisation, as Sunderland’s shirt sponsor.

Sunderland’s chief executive Margaret Byrne said that they were delighted to have signed a deal with The BFS Group and Bidvest.

Margaret Byrne said: “We are absolutely delighted to be entering into a partnership with The BFS Group and Bidvest. The groups’ credentials in terms of community support are akin to our own and this takes our club to a whole new level in terms of its international commercial activity.”

Bidvest’s Brian Joffe added: “Sunderland AFC is the perfect partner for us in the UK where we deliver food and drink to over 50,000 businesses each week. The support that Sunderland AFC offers to their local community, setting up the Foundation of Light and now supporting development of initiatives further afield mirrors the Bidvest spirit of investing time and funds back into the markets we operate in.”

Invest in Africa had revealed about the ongoing discussions regarding the reviewing of deal last month after some issues were raised by the media regarding the political views of the Black Cats manager Paulo Di Canio, who was appointed on 31st March.

Source: Sports Pro