Sunil Chhetri, Eric Benny and Letzplay take positive step towards Grassroots Football in Delhi

Eric Benny with Sunil Chhetri

19 November, Delhi Today, Eric Benny Sports Management took yet another step to launch a new initiative and their first chapter out of Delhi. Sunil Chhetri – Brand ambassador of Eric Benny Sports Management, Eric Benny and Letzplay introduced the unique 4v4 Leagues here in Delhi that started on 16 November 2014, at Venkateshwar International School, Sector 10, Dwarka.

Eric Benny introduced the gathering with a short glimpse of his journey with Indian football through various initiatives that his sports management company has launched across the northern India. He also focused on his unique relationship with the French Embassy here in India as well as the management’s partnership with FC Metz; a club known for producing top talent such as Robert Pires, Emmanuel Adebayor, Franck Ribery and many more.

This is a time-­?tested association of 3.5 years when it all began in Delhi-­?NCR with Eric Benny envisaging a career for young Indians talented in football. The mission of this road show travelling from state to state within a country of over 1.2 billion people to identify talent at the grassroots level and thereafter what needs to be done in terms of grooming, training, ranking, selecting the top children, before placing them in a world-­?class football academy like FC Metz in France.

Sunil Chhetri, captain of the Indian National Team and Bengaluru Football Club, underlined that there is no lack of hard work in Indian players but “unless the teacher is good to teach the right way at the right age, and players learn to simultaneously work smart and work hard, only then can there be improvement, else a fiasco.”

After having successfully sent 9 Indian children to FC Metz, EBSM has launched on 16th November at Venkateshwar International School in Dwarka, 8 weeks of 4v4 football league – with children who are passionate about football to try and get selected for a second round of all-­?Indian elite pool of young footballers before attempting for the top rank in order to avail the opportunity to live their dreams of a career-­?breaking opportunity at F C Metz.

Mr. Sailender Solanki and Mr. Kamal Solanki, directors of the Venkateshwar International School and Mr. K. B. Chhetri, Director of Letzplay have also taken time off their busy schedule to be a part of the panel.