In an interview, David Rutter explained that there are over 250 improvements in the game, improvements such as quicker release of the ball, greater urgency in off-the-ball running, a new jostle system that takes into account the strength of the players when going shoulder-to-shoulder, and subtle animations that enable players to take first-time shots.
There was a new collision system which took player speed and power into consideration, thus making the collisions more realistic. The new Adidas Live Season was also introduced that would dynamically update the player attributes each week, based on their form in the real world. It was released on 3 October 2008.
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“Let’s FIFA 10” and “How big can football get?” were the two taglines that made noise throughout this series. The Assitant Manager feature was added who would take care of the team lineup if the user wants so. Commentary was available in 12 different languages, with each language boasting around 25,000 phrases.
Also, a 360 degrees player control was brought into the game instead of the 8-direction control in previous franchises. Theo Walcott, Frank Lampard, Wayne Rooney served as the cover stars as Ronaldinho was dropped of for the first time in four years. Fifa 10 has sold over 10 million units since launch, making FIFA the most profitable EA Sports title.
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Release on 28 September, 2010, FIFA 11 was awarded ‘Sports Game of the Year’ at the Golden Joystick Awards after a record-breaking 2.06 million votes. Players could now play as Player Manager and also as a goalkeeper in Be a Pro for the first time in the series. Fifa 11 was enormous fun and brilliantly engineered, and made football as a video game more realistic. Ricardo Kaka was the cover athlete in this installment.
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“A revolutionary year for FIFA … especially in the gameplay department,” promised producer David Rutter prior to the day the game was released. The game AI was completely altered giving the menu a familiar vertical menu replacing the old bar system. Impact Engine, Tactical Defending, and Precision Dribbling were introduced into the game thus making the gameplay more authentic than ever. Released on 27 September, 2011, Wayne Rooney, Jack Wilshere were the cover stars.
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The latest in the series, FIFA 13 was released on 11 September 2012. “First Touch Control” was the most unique change in this installment that made the player touches more realistic and mobile. The game was driven by the five innovations involving artificial intelligence, dribbling, ball control and physical play. As of May 2013 FIFA 13 has sold 14.5 million copies making the most selling sports videogame of all-time according to EA.
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