Top 10 shirt sponsorship deals in club football right now (2021)

#8 Paris Saint-Germain (Accor Live Limitless - 2019-20 to 2022-23) — $171 million

Since the 2019/20 season, PSG have switched from Fly Emirates to Accor Live Limitless

Within the world of football, PSG is somehow synonymous with money. The France-based club has heavy financial backing from Arab investors and the same has proven beneficial for Parisians.

However, since the 2019-20 season, the nine-time Ligue 1 champs have switched from Fly Emirates to Accor Live Limitless. The French multispecialty hospitality firm has signed a three-year deal with Paris Saint-Germain.

The deal that is worth $171 million is renewable. The deal is equally welcomed by both parties. This is what the president and CEO of PSG, Nasser Al-Khelaifi, has said:

“This is an historic day for the club. With ALL, we will create important lifestyle experiences for Accor’s extensive network of 265 million customers in 100 countries and the 395 million fans who follow the club and its players on social media. And as you will see, we are not short of ideas.”

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#7 Liverpool (Standard Chartered - 2019-20 to 2022-23) — $221 million

The Standard Chartered-Liverpool deal is the second-longest sponsorship deal in Liverpool's history

Since the iconic '2009-10 Carlsberg kit', Liverpool players have been donning the Standard Chartered shirt for about a decade now. The British multinational banking and finance company has renewed its contract with Merseysiders for an amount equivalent to 221 million US Dollars.

The Standard Chartered-Liverpool deal has been extended until the 2022-23 season. It is the second-longest sponsorship deal in Liverpool's history.

As per the company's vision, they aspire to create unique, money-can’t-buy experiences for clients, communities and supporters around the world with the Liverpool deal.

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#6 Arsenal (Emirates - 2019-20 to 2023-24) — $280 million

Fly Emirates will feature on Arsenal shirts until the end of 2023-24.

Arsenal is one of the most renowned English clubs in terms of history and legacy. Their rise under Arsene Wenger made the Gunners one of the most formidable sides in the history of club football.

Arsenal have enjoyed a successful stint at their former home ground Highbury. Their legendary O2 kit is etched in the minds of the fans forever. However, the club shifted itself to their new home, The Emirates Stadium, in 2006.

The same year (2006-07), along with the stadium, Fly Emirates got space on the front of the Arsenal jersey as well. The duo have extended their long-running deal ahead of the 2019-20 season. This means 'Fly Emirates' will feature on Arsenal shirts until the end of 2023-24.

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#5 Bayern Munich (Deutsche Telekom {T-Mobile} - 2015-16 to 2022-23) — $283 million

T-Mobile will be a part of the Bavarians' jersey until the end of 2022/23

The Bayern Munich and T-Mobile duo have been together since the 2002-03 season. The deal, which is nearing about 20 years, has seen a rise in sponsorship money with the most recent extension.

The Telekom and Bayern Munich penned a new deal worth $283 million before the start of the 2015-16 season. T-Mobile will be a part of the Bavarians' jersey until the end of 2022-23.

A T-Mobile spokesperson has revealed that sports sponsorship is an integral part of the company's marketing strategy. Hence they chose Bayern Munich as it is the most successful club in Germany and one of the most successful clubs in Europe.