With the second edition of the Indian Super League kicking off in October, the league has released its first advertisement for the year. Last season’s ISL was the fourth most attended league in the world.
This season the clubs have improved their teams this season with players such as Brazillian legend Roberto Carlos (Delhi Dynamos), former Portuguese winger Simao (NorthEast United), Portuguese striker Helder Postiga and former Brazillian captain Lucio. With a few teams retaining their managers for next season, FC Pune City brought in former Manchester City assistant David Platt while Kerala Blasters opted for former England under-21 team head coach Peter Taylor.
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The new advert is a critique on the state of Indian Football and what the Indian Super League’s aspirations of the future. It starts off with a young kid in Mumbai, holding a football, looking over a fence seeing cricket being played. With the cricket match being interrupted by rain, the kid sees his chance of playing the game he loves.
He is soon joined by like-minded individuals they begin to “Lets Football.” The video ends with a brilliant message as the young boy says, “Kaun kambakht football nahi khelta?” which is loosely translated to, "Who doesn't play football?"
This is the first of the many adverts that the money-laden league will come out with, but it will be difficult to compete with this one. The advert was released on National television but the league also released the add through a tweet on their Official Twitter page.
The Indian Super League kicks off on the 3rd of October when defending Champions Atletico de Kolkata play league toppers Chennaiyin FC in the latter’s home ground and the final will played on the 20th of December in Goa.
