Video: Need for Feet - A funny Bundesliga promotion

The Bundesliga are focusing on improving their global audience

The Bundesliga has launched a new tv series as part of its internalisation campaign to reach out to the global audience. The first episode of the funny campaign is called "Need for Feet".

The Bundesliga is "Germany's most exciting export" (#mostexcitingexport) and one of the leading football leagues in the world. The German league offers top class football and it entertains up to 42,609 fans per game on average - the biggest average in world football and the second biggest average in global professional sport.

Football fans in India, Bangladesh, Bhutan, Nepal, Sri Lanka and Maldives will be able to watch the Bundesliga matches exclusively on Star India from the 2015-16 onwards. Watch "Need for Feet" and find out how an imaginary American ad agency brainstorm on a promo on the Bundesliga... a soccer league (Not soccer, just football!)

Your browser does not support Iframes.