2. Empty seats
![England v Sweden - International Friendly](https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=190 190w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=720 720w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=640 640w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=1045 1045w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=1200 1200w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=1460 1460w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg?w=1600 1600w, https://statico.sportskeeda.com/editor/2017/09/ec1f0-1505917130-800.jpg 1920w)
Fans seem to be staying away from the matches which doesn't augur well for the gate revenues or matchday income of the participating clubs. Here is a quick data point; the average seating capacity used in 2016-17 season was down to 42.6% from 43.7% in the previous season.
Lower footfalls for the matches also has a domino effect on other sources of income. For example, advertisers will not prioritise in-stadium advertisement during EFL Cup due to lesser eyeballs. The less number of attendance will also translate into lower revenues from food and drink sales.
Edited by Shambhu Ajith