World Cup 2018: Official slogans of all the competing teams

The official slogans for all the participating teams have been announced
The official slogans for all the participating teams have been announced

#29 Sweden

TILLSAMMANS FÖR SVERIGE!

Brilliantly ironic or just poorly thought out?
Brilliantly ironic or just poorly thought out?

(Translation: Together for Sweden)

Let us first take a moment to note that the slogan for Sweden was submitted by a user named "Dane in Sweden". Coming to the slogan, it is nothing special. Nothing to see here. Just routine stuff.

#30 Switzerland

FOUR LANGUAGES, ONE NATION

This is either brilliantly ironic or just poorly thought out. Switzerland has four official languages - German, French, Italian and Romansh, but they decided to have the slogan in English. More importantly, they decided to have THAT slogan in English. 10/10 or 0/10. Not entirely sure which.

#31 Tunisia

يا روسيا جاوك النسور. يد وحدة ملاعبية و جمهور

(Translation: Russia, here comes the eagles; hand in hand, players and fans)

So, after some digging around in Reddit, this is not as bad as it sounds in English. Apparently, it rhymes in Arabic - the words of eagles and fans rhyme in Arabic, but it is lost in translation. We can drop the pitchforks.

Uruguay have absolutely nailed their slogan
Uruguay have absolutely nailed their slogan

#32 Uruguay

BRILLA EL SOL EN RUSIA, EL CIELO ES TODO CELESTE

(Translation:The sun shines in Russia, the sky is all light blue)

My personal favorite, it is the perfect use of imagery and words to create a picture without resorting to anything generic. They have mentioned the color of their clothes, that they want to do well in Russia - all with the subtlety the other teams have lacked. It's hard to not fall in love with the slogan.

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Edited by Akhilesh Tirumala
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