#1 Philippe Coutinho
For Brazil, all the talk pre, during, and post the tournament has centered around Neymar Jr., his propensity to go to the ground, his theatrics whilst there, the thuggery that placed him there (no one's been at the receiving end of more fouls in a single game this World Cup than the 10 he suffered against Switzerland), the fact that he was not fully fit... but he really wasn't the hero of this Brazilian campaign. That honour goes to his unassuming best mate, Philippe Coutinho.
The Barcelona man was scintillating throughout, whether curling in delightful shots from outside the box, or dinking in sumptuous balls for willing runners to latch onto, or arriving late inside the box to seal the deal himself, he won Brazil points (if not whole matches) by his lonesome and was easily the most influential footballer in yellow during the tournament