#2 Omega's reign would give IMPACT Wrestling more exposure and higher television ratings
Since IMPACT Wrestling and AEW established their working relationship, IMPACT has seen some of its best ratings and viewership during its run on AXS TV.
AEW World Champion Kenny Omega's IMPACT Wrestling debut appearance during the December 8 episode shattered the company's viewership record on Twitch. The broadcast peaked at over 50,000 live viewers, which more than doubled IMPACT Wrestling's previous best number on Twitch.
Meet John Cena's dad HERE
This achievement was quite significant because IMPACT Wrestling's television viewership and ratings had dropped throughout 2020 in large part due to the worldwide COVID-19 pandemic.
Overall, television viewership, aside from cable news, has decreased across the board because online streaming services are increasingly becoming the norm.
Therefore, the fact that IMPACT Wrestling was able to break its all-time viewership record on AXS TV and Twitch during a pandemic is a noteworthy feat.
IMPACT Wrestling should realize that Omega's reign as the IMPACT World Champion could once again potentially break these new viewership records. If IMPACT wants to continue its recent prominence, having The Cleaner reign as the IMPACT World Champion might be the key component to this success.