Arsenal Football Club have announced a deal with India on Track. (IOT)
The Mumbai-based organisation now have the power to open Arsenal Soccer Schools across the country. They can market the club and themselves. IOT will open its first school in Delhi and then spread across the country.
IOT will also improve existing soccer schools and take them within their stride. Arsenal will provide coaching staff who teach the youngsters ‘to play the Arsenal way’.
Managing director of India on Track, Gaurav Modwel, said: “Arsenal Football Club has a proud history in developing young football talent. From our early discussions we quickly realised their values are aligned with our own – with the fulfilment of sporting excellence through training and development; a priority. We are very happy to be working together and, with Arsenal’s coaches, we can inspire a generation of football-mad youngsters in India and teach them how to play the Arsenal way with energy, skill and enjoyment.“
Arsenal’s head of global partnerships, Vinai Venkatesham, said: “Partnering with India on Track is an exciting opportunity for us to connect with our passionate fans in India and help create a lasting foundation of structured football participation opportunities delivered by Arsenal Soccer School coaches. In the coming years we hope that tens of thousands of boys and girls will have the opportunity to take part in coaching sessions and learn to play the Arsenal way in a priority market for the Club.”
Source: Arsenal.com