Bhaichung Bhutia kicks off Hero ISL Fair Play Award with The Muthoot Group

Bhaichung with The Muthoot Group Fair Play Award Trophy

New Delhi, 30th September, 2015: The Muthoot Group, one of India’s leading business conglomerates, today announced Bhaichung Bhutia, former Indian Football Captain as its Official Representative for its association with Hero Indian Super League (Hero ISL) to propagate Fair Play and values in football. The Group also endorsed its continued association as the official Referee and Fair Play Sponsor of Hero Indian Super League for the second consecutive year.

Unveiling the coveted Muthoot Group Fair Play Award Trophy designed attractively in the shape of a gold coloured whistle, Alexander George Muthoot, Director, The Muthoot Group said: “The significance of the trophy is that it represents the concept of Fair Play and the innate values of our brand and the game. We have always been in the forefront to promote sports and celebrate sportsmanship.

“Our involvement with the Hero Indian Super League goes beyond business as the concept of Fair Play reflects the congruence of The Muthoot Group’s principles of ethics, values, reliability, dependability, trustworthiness, integrity and goodwill with the values espoused by the game.”

Playing is not just about winning: Bhutia

Speaking on the occasion, Bhaichung Bhutia, the iconic face of Indian football stated, “I am proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 128 years. I have always believed that the concept of Fair Play extends beyond the game and has resonance and applicability in day to day life.

“Playing is not just about winning; it is about giving your best while playing to the rules of the game.” Bhaichung further added “We would encourage the teams to respect the game, play hard and play fair, thereby upholding the spirit of the game. I am also glad that the Referee is the brand advocate and ambassador of Fair Play which is the essence of sportsmanship.”

Speaking about the partnership, the Hero Indian Super League Spokesperson said: “We are glad that the Muthoot Group continues to support the Hero Indian Super League as the Official Referee and Fair Play Awards Sponsor.

“We are extremely proud of our association and are confident that The Muthoot Group's continued support will encourage players to live up to the values of the game of football. We are also certain that the prestigious Fair Play Award Trophy that was won by the Delhi Dynamos in the first season will be keenly contested by all teams this year.”