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Chennaiyin FC, the newest club in the Hero Indian Super League today unveiled its official Logo Duradrishti also known as Drishti – a representation of preserving the positivity. The club’s unique Logo was launched by former Italian World Cup winner and Chennaiyin FC Manager-Player Marco Materazzi and club’s co-owner Mrs Vita Dani.
Designed by Ogilvy & Mather – an international advertising and marketing agency, Chennaiyin FC logo is a symbol commonly used by every house in Tamil Nadu to deflecting the negatives and up-keeping the positive environment and perfection. The concept of Drishti is not limited to Tamil Nadu or in India alone. Known by different names and adopted in different forms, these charms are popular not only across India but as far afield as Europe. In North India, it’s known as Nazar Battu, while in Turkey its Nazar Boncu?u or Spanish as mal de ojo and Italian as malocchio.
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The colour yellow, being the lightest hue of the spectrum, represents uplifting and illuminating, offering hope, happiness, cheerfulness and fun, while Blue is synonymous to trust, honesty and loyalty.
Speaking on the occasion, Mrs. Vita Dani said, “I am delighted that our team name and logo originates from the heart of Chennai’s life and culture. Tamil Nadu and especially Chennai has a rich history in the field of sports and we at Chennaiyin FC are committed to promote the beautiful game across the State. I am thankful to the Hero Indian Super League for creating this wonderful platform and I look forward to make Chennai my new home.”
Abhishek Bachchan, co-owner of Chennaiyin FC said, “These are exciting time for football fans in the country. Being an ardent football supporter, our club Chennaiyin FC comes very close to my heart. Indian Super League has given us an opportunity to get involved in football and the most exciting aspect for me is to work on the grassroots level and youth academies.”
The inaugural season of Hero Indian Super League is scheduled to start from 12th October 2014. Chennaiyin FC will play their first home match at the 40,000 capacity Jawaharlal Nehru Stadium on 19th October against Kerala Blasters FC.
