The Nestle-owned creamer brand, Coffee Mate, is taking a major step in its 60 years of business as it introduced the first Iced Coffee line-up this week. Promoted as the 'sole non-dairy option for mainstream whitened coffee,' the new Iced Coffee line-up offers a dairy-free caffeinated beverage that is made with the brand's own non-dairy liquid creamer.
This new line-up by Coffee Mate contains over 25% less sugar than its competitors and features two delicious Iced Coffee flavors, including - French Vanilla and Caramel. Packed in 50 fl-oz bottles, these two new beverages will be available nationwide starting on October 24 and onwards.
Priced at over $4.99, the new Iced Coffee beverages can be found at major grocery stores. As of now, the brand has not revealed a confirmed list of stores where it will be sold.
The Nestle-owned brand introduced the new Iced Coffee beverages through a press release this week, with Leonardo Aizpuru, Vice President of Brand Marketing for the beverage division and business unit at Nestle, quoting:
“Enjoying cold coffee year-round has become a 'personality trait’ for many coffee drinkers who are choosing iced over everything.”
Sharing a quick brief about the idea behind the new line-up, Aizpuru added:
“This growing love for iced coffee—especially among Gen Z—presented an ideal opportunity for Coffee Mate to move beyond creamers for the first time in its 60+ years since inception.”
Coffee Mate moves beyond creamers with its first Iced Coffee beverages
The popular creamer legend, Coffee Mate, decided to try something new this season as the brand introduced an all-new line of Iced Coffee beverages. Featuring two delicious beverages in French Vanilla and Caramel flavors, the new line-up targets the growing demand for Iced Coffee options in the United States.
Mostly popular among young adults or the 'Gen Z,' iced coffee beverages have been on the rise for the last few years and are widely sold at major coffee chains, including Starbucks, Dunkin', and others.
While Coffee Mate may not be a popular name when it comes to making caffeinated beverages, the Nestle-owned brand boasts a loyal fan base among coffee drinkers, thanks to its 60 years of rich history as one of the best creamer brands in the U.S.
All prepped to serve a whole new experience to its loyal fans, the brand's Iced Coffee beverages have begun to hit major grocery stores nationwide. Packing over five servings each, best served chilled, the new ready-to-drink caffeinated beverages can be enjoyed over some ice for an indulging coffee experience.