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FILA's 'Motorcore Collection' was unveiled alongside global brand ambassador Han So-hee on October 12, 2023. FILA has collaborated with the Korean actress for over a decade, capitalizing on the brand's long legacy in athletics.
Her participation in various campaigns and communication activities in line with FILA's 5-YEAR Strategic Plan “Winning Together” has given greater momentum to build FILA’s image as a premium lifestyle sports brand.
Han So-hee has become quite popular among K-pop fans and a fashion icon for this generation. Her new looks in the Motorcore collection video impressed her fans and they are very excited about the whole collection.
Fans are super excited about the FILA Motorcore collection as well as Han So-hee’s new look
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FILA's 'Motorcore Collection' is influenced by the world of racing, which is deeply rooted in the company's history of athletics. Throughout the 2000s, FILA worked on motorsports collections with companies such as Ducati and Ferrari, among others.
The new collection features a raw sensibility while emitting a sense of freedom and sophistication, thanks to the combination of Han So-hee's unique personality and FILA's distinctive motorsports legacy.
FILA described,
"This motorcore collection includes 2000s Ducati, Ferrari, and more. Tella's developed in cooperation with motorsport brands. This is a collection that reinterprets the motorsport collection with a modern touch."
Most importantly how Han So-hee is representing the new products via the video has won the fans' hearts. With her recent super hit K-dramas, So-Hee has already become super popular.
Now netizens are saying that she is the perfect face for the campaign. People are calling her beautiful and the woman of the moment. Here are some comments from the fans where they praised Han So-hee for her incredible talent.
The new FILA Motorcore Collection features a total of 15 apparel.
Here is a detailed list of the items:
- Motorcore color block padded jacket (multi-color) - 239,000 won (approximate $177.20)
- Motorcore color block padded jacket (black) - 239,000 won (approximate $177.20)
- Motorcore color block windbreaker (white and blue) - 199,000 won (approximate $147.54)
- Motorcore color block woven pants - 159,000 won (approximate $117.85)
- Motor core cut point hood windbreaker (white and grey) - 199,000 won (approximate $147.54)
- Motor core cut point hood windbreaker (black and blue) - 199,000 won (approximate $147.54)
- Motor core cut point woven pants (lighter shade) - 159,000 won (approximate $117.85)
- Motor core cut point woven pants (darker shade) - 159,000 won (approximate $117.85)
- Motorcore Wappenpoint Windbreaker - 189,000 won (approximate $140.12)
- Motorcore Wappenpoint Woven Pants - 159,000 (approximate $117.85)
- Motorcore stretch collar sweatshirt (white) - 89,000 won (approximate $65.98)
- Motorcore stretch collar sweatshirt (dark blue) - 89,000 won (approximate $65.98)
- Cotton blend stretch mock neck long sleeve t-shirt (white) - 59,000 won (approximate $43.74)
- Cotton blend stretch mock neck long sleeve t-shirt (black) - 59,000 won (approximate $43.74)
- Motorcore Pocket Woven Pants - 159,000 won (approximate $117.85)
All these items are available via the official website of FILA Korea.
