In April 2024, Manchester City sensation Erling Haaland entered into an interesting partnership with 'Seafood from Norway'. The player recently shared an image announcing his collaboration with the brand.
Fans went gaga over the player’s latest association, with one of them commenting:
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Several others expressed their delight about Haaland's collaboration with Seafood from Norway.
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The agreement between the two parties came into effect on April 1, 2024.
Erling Haaland has grown up eating Norwegian seafood
Seafood from Norway and Norwegian sensation Erling Braut Haaland have signed a partnership for 2.5 years. According to Haaland, the inclination to enter this partnership came naturally to him.
“Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership.”
In the press release, the CEO of the Norwegian Seafood Council, Christian Chramer, commented on the latest partnership with Erling Haaland.
"On behalf of Seafood from Norway, we are thrilled to announce our partnership with world-renowned Norwegian football megastar Erling Braut Haaland."
He continued:
“Haaland is recognized as one of the best footballers in the world. The fit with Norwegian seafood, which is enjoyed in nearly every part of the world, is therefore undoubtable. Being able to join forces as two of Norway’s best exports and strongest brands fills us with immense pride.”
Norway's national women's and men's teams also have their own separate agreements with Seafood from Norway. These teams will be there to help them showcase the incredible variety of seafood from Norway. Charmer further added:
“This is a team effort, and the whole seafood industry stands together with our esteemed athletes in this hugely exciting time moving forward.”
With around 39 million meals provided every day, Norway is the top net exporter of fish in the world. More than 60 different species of seafood were exported by Norway to 153 different markets worldwide in 2023.
Collaborating with Norway's fisheries and aquaculture sectors, the Norwegian Seafood Council (NSC) uses public relations, marketing, market research, and access to new markets to expand Norwegian seafood's reach.
The 15 most important worldwide markets for Norway are served by local representatives of the NSC, which has its headquarters in Troms, Norway.
A levy on all fish exports from Norway goes toward funding the NSC's operations. Trade, Industry, and Fisheries is the government agency that owns the NSC, a publicly traded business.
This isn’t the first partnership of the Manchester City star. In the past, Erling Haaland collaborated with major labels like Nike, Dolce and Gabbana, Beats by Dre, Prime Hydration, and others.