Tennis player Iga Swiatek recently captured the attention of her fans with the unveiling of the latest Lancome campaign on her Instagram. The campaign, shared on Iga’s official Instagram page on April 16, included a caption where she reminisced about the first Lancome product she ever used and how she has been a fan of the brand ever since.
One of the most important parts to be noted about this collaboration between Iga Swiatek and the beauty brand is that it makes her the first athlete ever to sign a worldwide ambassadorship with Lancome. This achievement added to the excitement among her fans regarding her campaign post.
Fans couldn't contain their admiration for Iga's Lancome campaign, showering her with praise for her look. One fan expressed their awe in a comment on Iga's post:
"OMG🔥❤️🔥🔥❤️!!!! You are looking Godly !!!!! 😮"
Even the World Tennis Association joined in, leaving a comment with a fire emoji. Many other fans joined in with their appreciation for Iga's Lancome campaign.
Iga Swiatek's caption for her Lancome campaign
In her caption for the campaign, Iga shared a story about her first encounter with Lancome, expressing gratitude for the opportunity to collaborate with the brand for her first-ever campaign. The caption read—
"As a teenager I got an Idôle perfume by Lancôme as a gift... I liked it a lot and since then I have had some good feelings about the brand. I haven’t even thought that I will be announcing my cooperation with a beauty brand like this a couple of years later... And that I will become the first Polish ambassador of the brand and first athlete among ambassadors like Zendaya or Julia Roberts... This is huge for me."
Additionally, she highlighted the significance of this partnership in allowing her to celebrate her femininity, as her tennis career mainly involves wearing sports attire. Iga also mentioned how, with Lancôme, she is going to develop a CSR project in Poland that will support women in the job market.
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Iga Swiatek's look for the Lancome Campaign
For her Lancome campaign, Iga chose a minimal look, donning a black sheer top with wave patterns and a round neck with the bodice covered with an opaque black cloth. The top featured sheer sleeves with matching wave patterns.
Complementing the top, Iga wore solid black trousers that featured a low waist and a wide-leg design. She further accessorized the look with a pair of golden earrings.
Iga for her makeup look too kept it simple a very dewy look, with a subtle peach blush applied on the apples of the cheeks and the same shade applied on her eyelids as well. She sported a no-eyeliner, no-heavy mascara look with feathered brows and finished it off with a warm brown shade of red lipstick.
For her hair, Iga kept it sleek and sophisticated with a straight, polished style.
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Iga Swiatek's partnership with Lancome aims to provide support to women in the job market through a CSR project in Poland.